The Pro Team Logo Concept A

Logo design concept for The Pro Team. TPT have been offering mental and physical training services to their passionate community of followers for over 8 years, aiming to help people reach their maximum potential in all aspects of life. The business operates in a unique sector, bridging the gap between conventional fitness and lifestyle coaching.

Our goal was to create a unique and modern abstract symbol with the potential to evolve into an attractive apparel brand, embodying the business and their audience.

This first concept uses geometrical shapes that represent strength and power (triangles) as well as perfection, unity and community (circles), traits that embody the brands key philosophies. It also features a subtle repeating letter ‘P’ for Pro.