The Humble Hill Co. — N˚001

Minimal wordmark for a mate’s cannabis company. He was looking for a subtle, down-to-earth identity without the obvious nods towards the industry.

Adjusted the “ill” in “Hill” to create an ascending visual to match the meaning of the word.

In the stacked version of the logo, the words are strategically set so that it reads “THC” if you focus only on the left column ;)

Got to visit him out in Humboldt County a few years back where he showed me his land and we went on some epic hikes, one notably in Fern Canyon. As someone who previously medicated with marijuana to help with my generalised anxiety and depression disorder, I look forward to The Humble Hill Co.'s mission to remove the stigma associated with the industry through a transparent and educational platform.