Benefits Company Logo Proposal

Proposed logo and identity redesign for a corporate benefits company. I wanted to communicate the empowering nature of benefits and the forward thinking mindset of the organization. I love how this mark turned out.

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I’m a Southern California based designer with experience building brands and products for companies ranging from early stage startups to Fortune 100 companies. Currently I'm building financial products at Square.

Soren Iverson
Transformational products, digital experiences & brands.
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