I ♥ MG

Milton Glaser, Master Designer of ‘I ♥ NY’ Logo, Is Dead at 91.

Milton Glaser, a graphic designer who changed the vocabulary of American visual culture in the 1960s and ’70s with his brightly colored, extroverted posters, magazines, book covers and record sleeves, notably his 1967 poster of Bob Dylan with psychedelic hair and his “I ♥ NY” logo, died on Friday, his 91st birthday, in Manhattan.

“If you have to explain it, it ain’t working” Milton Glaser was iconic in both life and design. His work and passion for life and the graphic arts span more than most of our lives, but his legacy will live on and be studied for generations to come. He changed the direction of design and created the foundations of what we call contemporary graphic design.