Brand Achados e Queridos

The name "Finds and Dears" plays with the term "Lost and Founds" and refers to the universe of panning for incredible "finds" at thrift stores. The project is a naming + visual identity for a local store and a marketplace. They will bring together various thrift stores that will exhibit everything from fashion items, antiques, decorative objects, accessories, crockery, magazines and comic books to vinyl records. It is a fun name that also alludes to the selection of partner thrift stores that will sell on the web/local store, demonstrating through the word “dears” that they've been carefully selected. The graphic inspiration is the vintage universe reframed in contemporary colors and symbols.

To see the full project, please visit:

https://www.behance.net/gallery/97129469/Achados-Queridos-Naming-Visual-Identity