AC logomarks

Logomark concepts for Achieve Collective
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A few weeks ago, a new client, Mark, contacted me if I could recreate the logo of his sportswear brand. The previous design doesn’t look good when printed on clothing and doesn't feel like it is for a sportswear.
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Here are the final set of marks I presented to him for selection. I developed concepts where it feels more strong and bold. The main concepts here are the combination of letters ‘A’ and ‘C’ and some representation of ‘achievement’ and ‘collection’. The As here are specifically placed inside the Cs to represent being in a collection. I developed the forms of A such that they somehow depict a mountain peak where one has to climb and achieve the goal at the top.