Unused Concept - Stories & Sips

Stories & Sips combines storytelling (podcasts, videos, writing) with in-person (or virtual) Irish whiskey tasting experiences to celebrate the people, places, and passion in the world of Irish whiskey.

This concept was not ultimately chosen by the client. Expanding on the concept posted previously, the supplemental brand elements balance further exploration of the angled typography (based on Irish street signs) with sophisticated restraint and simplicity.
The icons reference common whiskey production or tasting objects, building in subtle speech bubble lines, representing the stories in Stories & Sips.