COBI Homepage Redesign Concept

As part of nation branding course this semester at the University of Wroclaw, we were asked to improve the brand image of existing Polish companies by conforming them to the Polska brand. My team and I choose COBI, an international known toy blocks manufacturer - COBI.

This is the homepage redesign I proposed.
The major task was improving the information architecture for ease of navigation, seperating target audience( parents and adults toy collectors) and clearly articulating their brand message to target customers.

#UI #UXContent #PolskaBrand #COBI