Jolocom t-shirts tags

I think many tech companies underestimate the power of branded giveaways, as well as underinvest into the “devil in details” aspect of designing it.

What if you put the concept and the beauty of the print first rather than your company logo? What if you let people discover that there is a logo as a part of the artwork only way after bringing the stuff home?

What if you invest a bit more into the extra unboxing experience? It doesn’t need to be a box, or something expensive and bulky. A simple label-tag is enough. Just add a bit of devil in the details: how can you facilitate an extra conversation with the customer?

The shot above shows one of the possible ways :)

There is a string of numbers and letters attached to every Jolocom t-shirt, it is also an element of the t-shirt artwork itself. This string changes with every edition. It has a meaning to us, and it has a conversation-starter function as well:
“What is the number?” people ask.
“It is a git hash of the latest commit to our library on Github at the day we produced t-shirts. Are you familiar with open-source development?”

And here we go! Now you are onboarding a stranger into what your company does in a more memorable way.