Credit Karma Refinancing Home Mortgage Calculator

I really enjoyed working with the team at Credit Karma to enhance their home mortgage, credit card refinance and personal loans verticals.

For the home mortgage calculator, the problem was that some people are confused about whether it's a good time to refinance and where to begin.

The goal was to simplify and make clear to users whether a refinance was good for them in their current financial situation.

We started with interviewing people in-person 1:1 and in group workshops and surveying digitally a portion of the CK user base to understand their pain points and identify opportunities in each vertical

The addition of the home mortgage refinance calculator generated over 200M in revenue for CK in it's first 6mo..