Cherish Me

Branding for Cherish Me, an annual conference we transformed into an initiative, that is dedicated to empowering young women to discover their potential by encouraging confidence, strength, and self-awareness by supporting one another. The conference is hosted by Dorothy Mae Hall Women's Center in Wendell, North Carolina.

The girls were really the driving force behind the initiative and we wanted to include them in as much of the brand development as we could. We created drawing activities for the girls, using their drawings to create the brand patterns. Our goal was to create a brand that highlighted the girls dedicated to the cause. We created a brand that is flexible and can continue to grow as the girls add their own patterns and imagery.