Plec Picks 2020
✏️ Full Project: https://www.behance.net/gallery/93378407/GoldenPlec-Plec-Picks-2020
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Every year GoldenPlec look at the Irish music scene and take their pick of which up-and-coming artists are destined for big things in the coming 12 months, and 2020 was no different. The latest list spans a huge variety of genres, from rock to hip-hop, from traditional to pop.
Each artist was brought on a photoshoot and interviewed, resulting in a collection of excellent photographs to use. These images were then handed over to me to be given a unique visual identity before being promoted across social media, streaming services, and our own website.
Over the last number of years there a conscious effort to loosen the brand up visually and move away from strict rules about using only orange, black and white. Some of this came from seeing how Spotify were able to tastefully open the floodgates of their identity beyond just green, black and white, and into a rainbow of gradiented colour.
This new approach has made things a lot more interesting to design and resulted in a high-impact mini-campaign that both promoted the artist whilst showcasing the GoldenPlec team's great photography.
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