Honey Brand Logo and Package

This is a logo and packaging for a client's honey brand from Germany. The brief was to design a logo and the label for three types of honey. The package should look elegant and modern for customers, with the focus being on the honey type rather than the brand name. To bring out the handmade style as well, a handlettering font for the type of honey is used.

A hexagon with slightly rounded edges is used as a logo icon to make it look more organic yet simple and good to remember. In the middle of the honeycomb there are abstract frames from the beekeeper's point of view at work, which in their shape also form a honeycomb and also a honeypot.

The logo can be displayed in black and white, but also in the respective colors of the honey varieties.

There are some guidelines that must be followed regarding point sizes of the address or the grams in order to sell the honey.

Don't forget to push the "L" button if you like it :).