ConnectPay Branding

FULL PROJECT: https://www.behance.net/gallery/98584249/ConnectPay-Branding

New branding project for online banking service provider ConnectPay.

All visual identity materials communicate the main message - Easy! Online banking system avoids bureaucracy, paperwork and documentation through the different institutions and waiting in lines. Both typography and illustrations represent two graphic styles that show the contrast. Bold and constructive vs free hand typeface, detailed and complicated illustrations vs free hand drawn icons. Graphics consistency appears in all the visual communication tools, represents solid and recognizable style.