Cover for "Real Impact" management book series

Book description
Real Impact Marketing helps decision makers to improve their Marketing Contribution Impact by aligning customer insights, value co-creation, value communication, and value capture.
Stefan Michel and Lisa Duke help practioneers to master their marketing and strategy challenges created a learning journey for reflective executives and entrepreneurs.
Marketing is a business discipline that should lead to results. It must have real and visible impact. Most marketing textbooks discuss various marketing instruments, interesting examples and managerial frameworks. Yet, they fail to link any of these elements to real impact.
This book helps executives and entrepreneurs to craft a consistent, contemporary and concise 1-page marketing plan.