Pink Dot

Pink Dot is your neighborhood liquor store, deli, and bodega that’s open late and delivers to your door. The iconic convenience store on the world-famous Sunset Strip was in dire need of a rebrand. After 30 years of no clear brand direction, I spearheaded this coming of age. The new logo pays homage to the brand's West Hollywood roots. The vintage typeface paired with pastel color scheme pays tribute to its classic 1980s history.