Favorite Loans: website
«Favorit Zaymov» is a microcredit organization which lends money on security. The company has been working for more than eight years.
The main aim of the website is to make a positive impression for a prospective borrower who will see the company as a responsible and honest organization which only works lawfully. The image of the loan itself must be seen as a typical financial tool.
To solve a problem, the main creative concept of the website was a message “Make you dream come true”. We put emphasis on the fact that “Favorit” does not give loans for ephemeral needs but helps to make people’s dreams come true. Firstly, such an approach helps to change people’s attitude to microloans making it more positive. Secondly, it helps to attract more responsible borrowers because people who can dream think about their future. Therefore, they manage their finances and duties more deliberately.
Work to be done:
— Analytics
— Brand's creative concept development
— Project development
— Design
— Illustrations creation
— Animation
— Frontend
— Backend
— Content