UX Design System - Auto Expert KBB

Isadora Agency created a powerful UX Design system for Kelley Blue Book. We also used this new robust system to create the modern visual design for key pages of the KBB website. Numerous web products lacked consistency. This popular car valuation brand also required a focus on conversion. So our team made certain to design a UX design system for speed and scalability!

We included the most granular of design elements, including typography, icons, illustration, components and full web pages that went through rigorous user experience testing. Ultimately, we provided KBB with a centralized and adaptable UX design system that facilitates the efficient creation of various new digital web products.

The UI elements were conceived to highlight KBB’s concepts of consistency and efficiency. Simple shapes and minimal customization provide the perfect building blocks for enjoyable and easy-to-use pages. Repeatability of beautiful components is wonderful for bringing designers and developers together for quick collaboration.