A proud member of CoCoFish.

Like no other place in the world, Sri Lanka has a unique vibe and a genuine style. CoCoFish ® Company is an example of a business with this particular vibe. Located in Negambo right at the fish capital of Sri Lanka, CoCoFish ® is a one of the emerging canned fish producer in Sri Lanka established in 2017, that offers a line of flavored tuna made from natural ingredients, prepared in the traditional methods which is crafted for few generations of the founders.
They have an extensive product line with few different flavor variations. Its founders, Sripala Edirimuni,Janitha Perera and Sam Perera have a unique approach that, together with their small army, they are able to deliver very unique product range to spread the food love across Sri Lanka.

CoCoFish ® is driven by quality, style & prominence, I saw an opportunity to use the concept of ‘Fish Abstract’ as the main brand expression. As the project turns around this idea of the abstract ingredients, the challenge was to create a simple and sophisticated visual identity that was flexible enough to represent the different sides of their business.

I saw the solution to visualize the fish abstract together with coconut as an organic, flexible and inclusive element that embraces the three founders and the main product of their company, and I was able to design the brand identity to communicate uniqueness,simplicity, loyalty and experience.

I hope you enjoy the project and if you would like to see more of the content like this, Give me a follow.

Check out the full branding work on Behance
https://www.behance.net/gallery/99219475/Sri-Lankas-Finest