Abdominals Branding

During lockdown, I was asked by my housemate Abi to help bring to life her brand Abdominals- a collection of online dance cardio and fitness classes.
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Abdominals is seen as an extension of Abi's personality- open, fun and inspiring. The logo takes on many forms to capture the fluid movement of dancing, and the colour palette is inspired by Abi's love for all things 70's.