Cap’n Lou’s / Cap’n Lu’s

Cap’n Lu’s is a dog ice cream and natural treats business. They mentioned that they’re in a beach town too, but I’m not sure if I should add more to express that. (Maybe palm trees, sunset or surfboards?) I also don’t want to make them too busy either. These are some practice logos for them. I prefer the one on the right because the dogs are modeled after the owners dogs, Capone and Lulu, who the brand is named after.