Alpha

This company made camping gears and equipments and they want a logo for their small business. They want a simple and minimal logo design that resembles their company together with their products. With an audience from hiking enthusiasts to the regular families who wants to have a normal camping with their products. They want their customers to feel that their products are trusted, well-built and well-known on the market. With this vision that the clients have, I start researching and sketching with the ideas that I had in my head. What comes in my head in the field of camping and hiking are 'mountains' and 'tents'. So I put it all together: Mountain, tent and the letter A from the comapny name. I came up with this logo, minimal yet appealing to their branding. This may have some imperfections but I am happy that the client seems to be satisfied with the logo.