MQR ( A New Chapter of ALMAQARR )

Check out my latest work for " MQR " coworking space See the full project in high resolution here :
https://www.behance.net/gallery/93852797/MQR-%28-A-New-Chapter-of-ALMAQARR-%29

Today, it’s time for a new chapter. AlMaqarr is now MQR; a modish refreshed look to reflect who we are today, with multiple locations and one big awesome community. The updated look of our logo makes it simple, modern, and clean. The two dots above the ‘Q’ represent the Arabic pronunciation of the letter ‘ق” which has been preserved from the previous logo as it is part of our identity. You can also notice an abbreviation of the company name "AlMaqarr" has been translated to "MQR" for a more sleek and universal approach to the brand. We have maintained orange and green (our main colors since 2012), in this new version these two colors are a bit brighter. Also, adding 3 more colors adds a contemporary feel to the brand and allows us to have more visual presence. Our main graphic element is the geometric colored blocks that are used to bring color and highlight typography in our communications and visuals since it makes it easier to identify the brand faster, even in smaller sizes.