Oasis Cafe Brand Exploration

Conceptual brand exploration for the 'Oasis Cafe' in Marathon, Texas. Marathon is a small town located in the vast desert just outside of Big Bend National Park. The landscape is rich with plants and animals, one in particular being the Ocotillo, which sprouts bright red flowers on the ends of its spiny stalks in the spring. Elements on the page draw inspiration from life that is found in the seemingly barren, but beautiful landscape of West Texas.