eZverifi Brand Identity

eZverifi partners with one of the largest consumer data collection agencies in the world, TransUnion® to provide simple, secure, and trusted consumer-to-consumer identity verification. The goal with this rebrand was to craft a visual identity that was modern, clean, and appropriate, thereby inspiring customers and instilling trust. The mark is reminiscent of a lightning bolt, which is a carry-forward from the original identity and speaks to the lightning fast verification services that the company provides.