The Tiny Food Campaign

Conceptualized, art-directed, and designed an April Fool’s themed “Tiny Food” marketing campaign for Amazon Restaurants. For less than $100, I sourced a bunch of tiny food from various makers on Etsy and brought my idea to life with the help of my team in a cramped-up conference room. The campaign encouraged customers to order tiny-sized portions of all their favorite foods. The promotion included free delivery on all orders on April 1st, and received a highly positive response from customers on our social channels.