Features

Listen. I know it and you know it. People don't read unless they are REALLY looking for information. It's great to have big blocky text and sick images. But what about for those people who are ready for more?

We are playing with some concepts around accordions + video content grouped under tabs. It's a lot going on and why are we trying this?

Because forever scroll pages are the worst! We want to try and get information baked into one section and let the user flip through content in a grouped fashion, promoting the behavior of local discovery. This content is still scan-able but each section can be expanded with more information + video content so we can show and not just tell.