BIRRA PRISHTINA - Rebrand

This is a beer label designed in an attempt to re-brand 'BIRRA PRISHTINA', my local city's beer of choice. Because i felt the current label design was not adequate enough in attracting new generations of consumers, i changed this companie's targeting plan and audience, as well as design. Now, this beer company has a new face. The icon in the middle represents the letters 'P' and 'R' adjacently, which together form a skull shape which resembles our city's Illyrian ancestry. The sum total of 6 starts around the label represent the 6 stars on our county's flag; which additionally represent the diversity in our new country. The icon holds the two colors associated with beer, the liquid beverage. The icons to the left and to the right are also in accordance to our governments decorative secondary icon of choice. The golden corners sitting between the text and the icon, resemble the corners of a box, as well as its depletion.