JL Audio Rebranding
JL Audio is an American manufacturer of consumer audio products.
JL Audio was founded in 1975 by James Birch and Lucio Proni. They used the first letter of each of their names, to form a company name, hence “JL.” Their first products were home speaker systems as well as home speaker “kits.”
This case-study shows the potential of a rebrand and how a refreshed identity can drive sales.