The Narrative
“The Narrative” was a direction we initially explored for TRU Colors. Although ultimately not the final mark, elements from this direction were incorporated into the final brand system.
We began with a type style synonymous with news sources and the spreading of information to the masses: blackletter. There is something redeeming about taking a trusted visual, and telling THE REAL story.
This was an early mock up and not a final iteration. Photo by Irida Mete.
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