VLZ Store corporate identity design

Project: Brand design VLZ Store

VLZ STORE is a new brand of sportswear by the former soccer player and current coach of Club Deportivo Macará in Ecuador's Serie A (Paúl Velez).

This brand is made so that its fans and supporters can have something more typical of the sports icon, as well as wearing something that identifies them culturally, highlighting the passion for football.

The design of an identifier of the type Imagotipo is proposed for the creation of the mark, this proposal is composed mainly of a shield type Swiss with embroidery, in its shield there is a monogram obtained by the union of the letters VLZ (Acronyms derived from the surname of Paúl Vélez).

The shield symbolizes the passion of football and the professional career that this icon of Ecuadorian football has had for so many years with a modern and minimalist design that impacts the memory of the consumer.

Follow us for more projects, you can also see more about this brand on our website

https://jecographics.com/en/proyecto-branding-vlz-store/

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