Thrasher Group Logo

Since 1975 Thrasher Basement Systems has developed a reputation and recognition for being one of the top employers in Nebraska. Recently they have begun to expand their reach to other midwestern states by welcoming other foundation repair companies into the Thrasher family. It became clear that Thrasher would need a parent company logo and branding that could encompass all the new companies they acquire. Fruitful was honored with the task of creating a brand for the newly formed Thrasher Group! We explored many different styles and directions – inspired by logos from Thrasher's rich history – but in the end we arrived on a mark that is very complementary to the current Thrasher Foundation Repair branding ecosystem. This branding project was a collaboration of the entire Fruitful design team – and it was fun to see everyone using their expertise to come to a great result!

Big shout out to Thrasher's designer, Anthony Banks, for his helpful feedback and direction on this branding process!