Native Roots Cannabis Branding Wallpaper Pattern

A quick look at a pattern for this unused direction Native Roots. This was an unfinished and unrefined version of the what "could be"; however I actually really like the fluctuating visual weight within this pattern—it gives your eyes a moment to breath, absorb, and move on. There are countless benefits to starting with a solid foundation of research, but ultimately then moving quickly when designing!
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Full case study of where we landed with the finals on this project can be found here : https://www.vicarelstudios.com/native-roots-marijuana-dispensary