Ruby logo re-design

I had great fun redesigning the Ruby uk logo for their e-commerce store. Check them out: https://www.ruby-group.co.uk/

I tried to capture the essence of gardening and the outdoors through the sapling sitting in the plant pot of the 'U'. Being fully aware of the clashing of green and red I created the logo variations to be used on different backdrops.

Due to the strength of the plant pot 'U' the logo is still recognisable no matter the colour.