Oppo X PUBG: F11 Pro Key Art

OPPO x PUBG
Elite gaming smartphones

We teamed up with OPPO to create and produce two key visuals for the Tencent PUBG National Competition that the smartphone brand is sponsoring. All in an effort to enhance two of OPPO's flagship products: Reno & F11 Pro

— Phase 00: The Brief
1. Highlight the message of the OPPO & PUBG cooperation
2. Create a connection between the product and the popular video game.

— Phase 01: Sketches
We created a series of black and white sketches to help establish the core visual concept. Starting the iteration process from a solid piece of imagery would prove the most efficient way to translate our thoughts between our team and our clients in China.

— Phase 02: Production
We started the production phase. Replacing the sketch-quality images for high-resolution assets, equalizing the light, color, and saturation values of each official PUBG asset so they could be photo-composited into one massive, single, cohesive image that would work flawlessly in both vertical and horizontal formats.

For F11 Pro, we wanted to feature both sides of the smartphone, as if the action is emerging from it, while being a part of the game itself. We also wanted to communicate some of the key features of the product, like the pop-up front camera and the glossy back finish with the multi-camera configuration.

For a more in depth look, go to be.net/marcemoyaochoa