Monogram Cocoa Crust

Logo Design for Cocoa Crust
They were rebranding from tiffany and co. The baking industry is intensely competitive and growing with so many home bakers startups, They were already setting up standards in their quality of baking. This rebrand was to give a fresh new look. Key points were Homebaked, 100%veg, and customization of cakes.
.
A logo must withstand a long term goal. The aim was to keep it simple, minimal, and easy to remember. The concept was the maze always leads to the heart. They customize cakes, fresh buns, bread, and other varieties of baking products. The abstract mark helps it to be used anywhere.
.
This was the first concept I came up with and then a few rounds of generic ones that never served the vision of the brand. I m glad this one was chosen.
.
What are your thoughts?