Unipos – New market, new strategy

Taking Feedback Overseas: HR Tech Goes Global

Popular with Japanese companies, Unipos came to Goodpatch to help win the hearts of the European market. Unipos was one of Goodpatch Japan's earliest clients, making it all the more exciting for Goodpatch Europe to facilitate their European market entry.

Working in close collaboration with Unipos, we defined our challenge: How do we repackage Unipos value proposition to seduce European customers?

Full case study:
https://global.goodpatch.com/work/unipos-hr-tech/