Manning Valley Fresh

With the Australian dairy industry in crisis due to retailers squeezing suppliers from every angle, we initially took this brief on with caution. After our first meeting we realised the Manning Valley Fresh team were trying to do something different - put the farmers first. So we got to work with a brand immersion workshop. This allowed us to co-create the brand strategy with the client. Once approved, we moved into the branding stage and developed a beautiful consumer-facing brand that has been rolled out across product packaging, print and digital elements. This has placed Manning Valley Fresh as a challenger brand in an industry desperate for a shake up.