Byron Bay Tea Company

A full rebrand of a 14-year-old herbal tea business. This mammoth job entailed rebranding one of Australia’s original herbal tea companies. We designed a completely new brand look and feel, repositioned the business, and rolled out the new brand identity across every touchpoint. From product packaging and print to website, social, digital and film, placing Byron Bay Tea Co where it belongs - as a premium, healthy, herbal tea company loved by people the world over.