Bodega logo

Logo for a chic designer clothes and shoes shop in Boston.

The shop is 'hidden' behind a functioning bodega, and only discovered when the customer uses the Snapple machine in the back of the bodega:
https://www.youtube.com/watch?v=g4idEQVrPT8

The logo attempts to reflect this elusiveness: the type forms hold together as a form, but are not necessarily seen as the name at first glance.