VLOGGERS' SWAP | Bursting the filter bubbles

For the case study video and details, please visit: http://www.alibati.com/vloggers-swap
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AWARDS & RECOGNITION: Cannes Lions, Clio, Eurobest, Golden Drum, Euro Effie, Effie, Ad Age/Creativity Editor’s Pick, ByteStories (Data Creativity Awards of Publicis Groupe)
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Internet algorithms limit sharing. They show us only the views and opinions we already agreed with. This is called a Filter Bubble or Echo Chamber. As a brand that believes in sharing, Telekom could help audiences see each other’s perspectives. Using the data from YouTube, Facebook, Google, and Facebook, we created the Vloggers’ Swap. This time the algorithms worked to bring the opposites together, instead of polarizing them.