Launching the XDR stablecoin landing page

This is the landing page for the Paysend XDR stablecoin. The biggest challenge for the project was conveying the concept of a stablecoin to the public. I used video, animations and calculator to convey the concept in different ways. The design is sleek, modern and instills a friendly yet institutional feel.

This stable coin is 100% backed by cash reserves and the reserves are matched in the exact proportion of the International Monetary Fund’s Special Drawing Rights (“XDR”). The XDR is the currency used by the IMF to settle transactions between member states at central bank level. It is a basket of 5 currencies (USD, GBP, EUR, JPY, CNY). It is not traded as a separate currency.