Wilfredo León – campaign creation

At the end of the year of 2019 I was invited by my long-term customer Galeco to prepare concept, design key visual and execution materials for the brand hero campaign.

Galeco decided to choose best recognizable world volleyball champion Wilfredo León because he puts in an effort into family values, hard work and invention.

In the studio I’ve prepared stills, motion and cinemagraphs effects for every part of creation like key visual, billboard campaign, press advertising and digital execution (app, website and social channels)… generally media everywhere.

Due to Covid-19 campaign was canceled.

Effect of the movie creation you can check on yt: https://youtu.be/DOhKz1nFp-E

The overall concept you can check on my website:
www.dandelionstud.io/project/wilfredo-leon-campaign