Softa | Furniture company rebranding

The Ukrainian furniture market has faced a serious challenge — the entry of the global giant IKEA. Eurodivan company realized that to win the race, they need to change. Together we found our customers — those who dream all day about finally falling on their sofas in the evening. For them, a sofa is the main place at the apartment and they can pay more for comfort, rather than for a nice look of IKEA’s products. The company also updated the name and became soft Softa.

Find more on https://daviann.com/softa