Evanly
Evanly, a Dutch DJ & producer, approached me for a logo design & symbol. I wanted to approach this project in a different way than I normally do. When we were talking about his project, I felt that he did not know where to go. As part of his rebrand, I took it upon myself to find a short yet meaningful name as the foundation for this project. “Evanly” is actually an acronym which outlines qualities that were important to him.
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E – Expert
V – Value
A – Admirable
N – Noteworthy
L – Look
Y – Yippee (luck in life)
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After few days talking, I noticed he is more an out-of-the-box guy. He is determined to differentiate himself from others which resulted in the logo design. The shear takes the “E” and warps it into something unique and off the beaten path which comes through especially well when applied to dark backgrounds and merch concepts.
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