Communication

Here is a cognitive science perspective of communication.
We consume verbals and visuals + auditory inputs using our sense organs (eyes and ears) as a consumer. We process the core idea in our brains.
As a creator we process the core idea in our brains and express the idea in the forms our sense organs can pick up. A verbal or visual or auditory are the forms we express.
This is communication 101 from an information handling perspective. When we understand this, we know what form, what shape and we determine the value communication strategy easily.