Visual Identity For Worker Welfare Lab

Brand guidelines designed for a worker welfare lab based out of India.

Good Business Lab works on four different verticals in labour innovation. It was important to provide each an identity of its own while also being able to function in sync with the logo of the organisation. The design language needs to at once be formal, to be credible, and approachable —all as context demands.

Read the process of branding the four verticals here:
www.smarterthanawaffle.com/goodbusinesslab/