For Joy Case Study
Tea is beloved across the globe with over 3 billion tons of tea consumed each year. The feeling of joy has a similarly global appeal. Where competitors try to differentiate themselves with flavor combinations and ingredient profiles, For Joy instead aims to forge an emotional connection with consumers, letting the product speak for itself. We focused our efforts on conveying For Joy’s mission of seeking and expressing joy in everyday life through verbal and visual identity.
Check out our process in the new For Joy case study: https://focuslabllc.com/case-studies/for-joy
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