Benefy Branding
Benefy was a corporate employee discounts site built to empower and engage employees with perks & benefits. This required the development of various sites, portals and back-end Saas designs as well as the complete brand identity.
It’s a unique design, as it has to work well with financial products (personal loans), e-commerce and benefits platform (perks, vouchers) all in one.
Corporate colors such as navy blue and red bring some modern style to an interesting people-based benefits platform. The striking “B” became the symbol for the value proposition of BENEFITS.