Especifica | Business Cards

Especifica | Visual Identity

In order to convey the feeling of delivering what the customer needs, the concepts used represent the company's purchase process, which in a simplified way are: Enter the website; Specify your wishes; Find the dream property; Satisfaction when closing deal.

From this, the smile of the customer, the arrow of directions or specifications (Enter), and the Property were used to construct the symbol, representing customers' wishes and the company's product, thus creating an abstract form of the letter “E ”.

In all the development of the logo, the gold number was used to build and position the elements based on the golden ratio, all the elements used are 1.618 (gold number) different from each other.